Setup MLM Business in India with
Gavel Direct Selling Legal Experts

Gavel Law Firm is India’s first and only law firm exclusively dedicated to the Direct Selling and MLM industry. Our Direct Selling Legal Experts guide you through every legal, procedural, and strategic step of setting up your MLM business in India. We make sure your entry is compliant, your structure is strong, and your growth is sustainable.

We begin with a comprehensive legal and feasibility study that analyses your business model, product type, and compensation plan to ensure full compliance with Indian laws. This includes identifying any pyramid-like characteristics and aligning your model with legitimate product-based direct selling structures. Our consultants assess whether your product line falls under FSSAI, AYUSH, or Legal Metrology regulations, ensuring proper certification and licensing before launch.

Once feasibility is confirmed, Gavel assists in the legal incorporation of your Indian entity — whether as a Private Limited Company, Limited Liability Partnership (LLP), or Wholly Owned Subsidiary. We handle all formalities, including MCA registration, GST, PAN/TAN, and bank account setup, making your market entry smooth and compliant.

Legal documentation forms the backbone of every successful direct selling business. Our legal team drafts and customizes all essential policies such as the Distributor Agreement, Refund & Buy-back Policy, Code of Conduct, Compensation Plan, and Privacy Policy — all structured to meet the strict requirements of Indian regulators under the Direct Selling Rules 2021. These documents are designed not only for legal compliance but also to foster transparency, consumer trust, and ethical operations.

We further assist with website legal compliance, ensuring that all mandatory disclosures, grievance mechanisms, and terms of use are published online as required under Rule 4 and 5 of the Direct Selling Rules 2021. For companies selling consumable goods, we provide product and labelling compliance under the FSSAI, AYUSH, and Legal Metrology Acts, making sure your labelling, claims, and packaging meet Indian standards.

Our Direct Selling Compliance Division manages state-level registrations under the Direct Selling Monitoring Mechanisms (DSMM), prepares mandatory declarations, and ensures regular reporting. We also help you appoint a Grievance Redressal Officer and establish internal complaint systems as per Indian legal mandates.

In addition, Gavel protects your brand and intellectual property by filing trademark, logo, and product design registrations under Indian IP laws. We safeguard your business identity against duplication or misrepresentation in the Indian market.

If your business faces legal challenges, our litigation team represents you before consumer courts, civil courts, and regulatory authorities across India. Gavel has successfully defended international direct selling companies in disputes related to consumer complaints, wrongful allegations of pyramid schemes, and product claims — ensuring your brand’s reputation remains protected at all times.

Gavel Law Firm is widely recognized as India’s first dedicated Direct Selling Law Firm, offering end-to-end legal, compliance, and strategic services to the MLM sector. Our deep industry knowledge, combined with decades of collective legal experience, allows us to serve as more than just consultants — we act as your long-term legal and compliance partner in India.

With a team of over 30+ legal and business experts, Gavel has successfully assisted more than 450 Direct Selling companies, including international brands from the USA, Europe, Korea, Singapore, Malaysia, and the UAE. Our comprehensive approach ensures that every aspect of your business — from incorporation and documentation to post-launch compliance and litigation — is handled with professionalism and precision.

We understand that for global companies, entering India requires trust and clarity. Our transparent, ethics-driven, and structured consulting process ensures your business complies with every aspect of Indian law while maintaining your global brand identity. When you work with Gavel Direct Selling Legal Experts, you gain a partner who understands both international business standards and Indian legal intricacies.

Setting up an MLM business in India isn’t just about launching products — it’s about establishing credibility, compliance, and consumer trust from day one. With Gavel Law Firm as your legal partner, your entry into India becomes a smooth, well-structured, and fully compliant journey.

Our mission is to help international direct selling companies operate in India with complete legal protection and strategic guidance. From company registration and policy drafting to ongoing compliance monitoring and dispute resolution, Gavel takes care of every legal detail while you focus on expanding your network and scaling your sales.

Let our team of Direct Selling Legal Experts help you establish your footprint in one of the world’s most promising markets — India.

Contact Gavel Law Firm today to schedule your international MLM consultation and start your journey toward a compliant and successful direct selling business in India.